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Betfred Casino?
Betfred Casino is the online casino division of Betfred, one of the UK’s top five sports betting companies which has been licensed and regulated in the UK since 1967. Betfred Casino is fully licensed and registered in Curacao, one of the world leaders in online gaming infrastructure and support. The Betfred Casino Management team has a proven track record in land based and online gaming operations, and is committed to providing you with the most realistic online casino experience available on the internet.

Company Facts

Established in 1967 by brothers Fred and Peter Done
World's largest independent bookmaker
UK's biggest independent high street retailer
500 shops across the UK
Yearly turnover circa £600 million
Over 2,700 employees
One of the top five bookmakers in UK
Online Sportsbook launched in 2004
Casino and Poker Room launched in 2005
800 shops across the UK by 2008

Our Goal:
We are dedicated to running Betfred Casino exactly as you would expect to find in a regular casino, that is with the utmost professionalism and with customer satisfaction as our ultimate goal.

In 1967, 24 year-old Fred Done persuaded his younger brother Peter to invest with him in a shop in Salford, Greater Manchester and this marked the birth of Done Bookmakers and Betfredcasino. Fred, as Chairman, has built the business around the 'customer comes first' ethos. When the brothers opened their first shop, they put carpets on the floor and called the customers 'Sir', creating a unique approach unrecognisable in the betting industry of the day. From humble beginnings, the company now has over 500 retail outlets throughout the UK from Scotland to London and down to the South Coast.

In 2002, Fred set his sights on extending the Betfred empire beyond the retail outlets and this resulted in the birth of Betfred telephone and internet betting. Rather than betting with a faceless PLC, Betfred wants punters to feel that they are taking Fred on. In return, he will happily take their bets, treat them fairly and pay out if he gets it wrong! The business has grown from strength to strength and in August 2003 the company re-located from Salford to purpose-built 60,000 square feet premises in Birchwood, near Warrington. This vast, modern arena now serves as headquarters for the most exciting period in Betfred's history, and saw the launch of Betfred.com online sports betting in September 2004.This was followed by the launch of online e-gaming in June 2005 which enabled Betfred customers to play the casino, poker and bingo games of their choice online and benefit from Betfred’s unique brand of service, innovation and value.

The Bonus King

Over the years, Fred has earned the reputation of 'The Bonus King' with his customer-focused approach, indeed Betfred offer more bonuses and consolations to sportsbettors than any other bookmaker.

Fred's decision to pay out early on Manchester United for the Premier League title in 1998 has become legendary. A lifelong fan of the Reds, he felt they had an unassailable lead at the top of the table and decided to let punters have their money with ten games to go. To his horror, Arsenal managed to overhaul United's lead and become Champions so Fred ended up paying out on them too! The whole episode cost Fred around half a million pounds but, nevertheless, he has since gone on to pay out early on United in 2000 and 2001 and on Celtic in 2001 and 2004.

What kind of games does Betfred Casino offer?
BetfredCasino currently offers over 60 different casino games further information on specific games can be found by clicking the links at the bottom of this page. We are working on new games on a day-to-day basis. You will be automatically notified when new games become available.

How can I be sure that the games are fair?
Betfred Casino is fully licensed by the government of the Netherlands Antilles. Betfred Casino is committed and dedicated to offering our players the most secure, honest and reputable gaming environment on the Internet, ensuring that all transactions and gaming are conducted with the highest possible security, authenticity and scrutiny.

To ensure fair gaming, our servers are hosted by Playtech N.V. and we have no control over the outcome of any game or any result. If you'd like to experience the randomness of our games prior to playing for cash, our play for fun mode operates online using the same specification servers and random number generator as our play for cash games.

We are also able to offer players the opportunity to examine each and every result of their gaming history by way of a unique graphical record which shows the player's result and the dealer's result.

Staff and employees of Betfred Casino Playtech N.V. are not permitted to play on any jackpot or progressive game with real money, nor are they permitted to enter any promotion, draw or competition offered by Betfred Casino. This is to ensure that Jackpot payouts and promotional prizes cannot be won by the house.

The Future

Over the next few years, Betfred will be spending £70m on expansion, and creating over 1,000 jobs in the UK. Fred intends to increase the number of betting shops, through organic growth and acquisition, to around 800 and undertake a huge expansion of the call centre and internet business in order to become the biggest and best in the business.

Fred is the founder and Chairman of Done Bookmakers, the world's biggest independent bookmaker. He is one of the most respected figures in the British bookmaking industry.
He was born in Salford, Greater Manchester and raised on the city's tough Ordsall estate. His father was a bookmaker in some of the most uncompromising areas of Manchester prior to the legalisation of off-course betting and Fred learned the ropes from him before going on to work for another bookmaker during the early years of legalised gambling in the UK. In 1967, Fred and his younger brother Peter purchased a shop in Cromwell Road, Salford and this marked the birth of Done Bookmakers.
As a hugely successful businessman in a number of areas, Fred, in partnership with his brother Peter, also owns Peninsula Business Services, the UK's leading Personnel, Health & Safety, Employment Law and Employment Tribunal consultancy.

Also in the brothers' portfolio is Sportstours International, one of the largest specialist sports travel companies in the UK who have as one of their impressive list of destinations, the prestigious Club La Santa resort in Lanzarote.

Fred has a real passion for horse racing and, with his wife Mo, owns several horses including Day du Roy & The Bonus King. He also sponsors one of the most prestigious events in the racing calendar, the Betfred Gold Cup (formerly the Whitbread Gold Cup) at Sandown in April. By doing so, he feels able to 'give something back' to the sport that he loves and has served his business well.

Another of Fred's passions is Manchester United. He has been watching his beloved Reds since he was a small boy growing up near their Old Trafford ground and his enthusiasm has never waned. A long-time season ticket holder, Fred still attends as many matches as he can and famously paid out early on them to win the English Premier League title in 1998, only for Arsenal to eventually win it resulting in a £1/2 million loss for Fred!

Fred is proud to be 'one of the traditional bookies, not part of a PLC' but it is his forward thinking and desire to remain at the cutting edge of an ever-changing business that has been the cornerstone of his success. He best sums up the Betfred philosophy himself:
"There's only one person you have to please and that is the customer. He's the guy we can't do without. I've always bent over backwards for the customer but in some companies it's an afterthought."

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